The Origin of the Happy Hour

Costa Pacifica is thrilled to offer our customers happy hour specials in San Antonio. 

But while we all love our happy hour social, where does this phrase and idea come from? 

Happy Hour Originates with the Military

The phrase happy hour originally had nothing to do with cocktail hours or drink specials. It’s a phrase coined by the United States Navy to describe a dedicated period of entertainment. The long days spent aboard ships creates a lot of boredom and restlessness due to the monotony of the work and same-old sights.

However, other things were happening on American soil that would lead to the phrase being co-opted forever.

Prohibition and the Volstead Act

The Volstead Act, also known as the National Prohibition Act, was put into place in 1920 and prohibited the creation and sale of alcohol. It was an effort to create a dry America to reduce crime, domestic violence, and alcohol-induced illness. 

History states that the act did decrease drinking during this time, though it also allowed individuals to continue enjoying alcohol they already purchased prior to passing this new law. Nevertheless, those opposed to the act would continue to drink in secret. This period would give rise to bootlegging and speakeasies so that Americans could continue to produce and consume alcohol illegally. 

Americans would gather after work at speakeasies or in their homes to drink in privacy and secret. The term happy hour would soon be co-opted from the American Navy to describe their forbidden endeavors to relax and let loose. 

Even after prohibition was eventually repealed, many Americans in the food service industry would continue to spread the idea of happy hour. By the 1970’s, restaurant and bar-goers would enjoy the cocktail specials that we are accustomed to in our society today.

Happy Hour Today

You might be surprised to learn that many areas still practice Prohibition rules. There are eight states that ban happy hour and the ideas behind it altogether: Alaska, Indiana, Massachusetts, North Carolina, Oklahoma, Rhode Island, Utah, and Vermont. Further still, there are counties in various states that prohibit the sale of alcohol outright. 

Other areas like here in San Antonio encourage our ability to promote happy hour whenever you’d like. Responsibility ultimately lies on the server to cut off those who’ve had too much, and more importantly, on the individual to take advantage of happy hour deals responsibly. Restaurants get to attract more business and customers get to save money.

Happy Hour in San Antonio - Costa Pacifica

At Costa Pacifica, we celebrate happy hour to give you the chance to have excellent food and great drinks at an amazing price. We offer food specials starting at $5.99 and margaritas at only $2.99! Better yet, our happy hour specials are available all day Monday and Tuesday, and Wednesday to Friday from 3pm to 6pm. Be sure to check out our menu!

Now that you’ve learned a bit about why our happy hour exists, why not stop by Costa Pacifica after a hard day’s work? We’re located at 434 N. Loop 1604 West. Ste. 2101 in San Antonio. 

We also offer catering for events! Book your next party or private dinner with us today!

What Types of Alcohol Are Popular in Mexico?

Do you know which types of alcohol people enjoy below the border?

At Costa Pacifica, we like to have a quality Mexican beer or cocktail with our meals. Let’s take a look at some of the popular alcohol types enjoyed in Mexico.

Best Types of Mexican Alcohol


barman pouring tequila, one of the types of alcohol popular in mexico

It is the namesake of Tequila, Jalisco in Mexico. This drink was created in the 16th century and is the most popular of agave spirits. It’s manufactured by distilling the sugars found in the blue agave plant. Tequila is a very smooth drink with very little alcohol taste. It works great served with a bit of salt and lime juice or mixed in a cocktail.

At Costa Pacifica, we serve a wide variety of tequilas as individual spirits or as an ingredient in our margaritas, martinis, and cocktails. Tequila is truly the liquor of choice in Mexico.


The differences between mezcal and tequila can be confusing. Tequila itself is a mezcal, but mezcals are not necessarily tequila. Mezcal is made of different types of agave and produced in different regions such as Oaxaca. It uses a different distillation process that leaves the drink with a distinguished smoky flavor. Mezcal works great as a standalone drink and is reminiscent of scotch but can also be used in cocktails.

Mexico Produces Great Beer

Beer, or cerveza, is a common drink almost everywhere in the world, including Mexico. Many Mexican brands are popular in the United States including Dos Equis, Pacifico, Tecate, and Corona. In fact, an ice-cold Corona on the beach is essential to experiencing an authentic seaside experience!


Baja California is the most notable wine-producing region in Mexico. It doesn’t necessarily have the word-of-mouth reputation of France or Italy, but fantastic wine comes from this area as well. Costa Pacifica currently pours Concha Y Toro, Mirrasour, and other fine wines from South America and California. Wine is a classy drink no matter where you go and goes with almost any type of dish!


Though the number of cocktails that exist is endless, none is likely more famous than the margarita. An ordinary margarita features a combination of tequila, triple sec, lime juice, and lots of salt adorning the glass. Nowadays, you can get margaritas in a variety of delicious, fruity flavors.

Be sure to try out Ocean Water margarita made with tequila, peach schnapps, blue curaco, fresh lime juice, and sweet & sour at Costa Pacifica! The margarita truly is synonymous with relaxing beach life, and a perfect drink to go with fresh seafood cuisine!

Have Your Drink of Choice at Costa Pacifica in San Antonio

At Costa Pacifica, we strive to bring you the serene, relaxing atmosphere of the Mexican Pacific Coast. Here, you’ll be able to enjoy the freshest seafood cuisine with tasty, smooth drinks sure to warm the heart and relax the soul.

Come find us today at 434 N Loop 1604 West. Ste. 2101 in San Antonio. We also serve events upon booking prior arrangements! For everything else, be sure to check out our happy hour specials. If you have any other questions regarding Costa Pacifica and our cuisine, give us a call at (830)-243-5221.

Margarita Madness in San Antonio

If you’re looking for a fun, chill night in San Antonio, TX, you can always look to Costa Pacifica! There’s something new going on every single day of the week. Whether you’re looking for great deals on food and drink, live music, karaoke, DJs, or more, we have it all!Margarita Madness in San Antonio, TX

Here in San Antonio, you will find that we like to Texas-size everything – including our margaritas. Everything really is bigger (and better) in Texas.

Now, we’re unleashing something new and exciting to keep the party going every single day this summer. It’s time for Margarita Madness! Every day in July and August, we will be offering our famous JUMBO House Margaritas for just $5.95! Our jumbo size is almost 3 times bigger than our regular size.

Get ready to turn up, kick back and relax, or whatever you’re in the mood for. Costa offers something for everyone!




If it were up to us, we would celebrate every day, but downing margaritas wouldn’t be the healthiest or smartest option. Here are some ideas for sipping on everyone's favorite tequila cocktail:

At Costa Pacifica, we throw a late Sunday Funday party at 5 pm every Sunday. We offer $1 mimosas from 7-9, but now you can pre-game or even ditch the mimosas for this awesome special!

Let’s be real… It’s summer! Even if you work a 9-5 job, day drinking is socially acceptable during the warmer months – once you are off the clock, of course. Be sure to come during lunch for lower prices on large servings OR join us after 3 pm to take advantage of happy hour.

Got a case of the Mondays? JUMBO Margaritas are the perfect cure! Tequila isn’t known to just make your clothes fall off! Also, it’s happy hour all day long so there’s even more to get excited about.

All the local party-goers consider Costa Pacifica their pre-game headquarters. You’ll need to fuel up on delicious food and tasty drinks before you head to the bar and have to wait to be served. Let our wait staff give you all the attention you deserve! Plus, we have live music every Friday and Saturday at 8 pm. Dinner, drinks, and a show? Who can say no to that?

Margarita Madness in San Antonio, TX

Costa Pacifica Mexican Seafood Restaurant in San Antonio, TX

Located in North San Antonio near Stone Oak, Costa Pacifica is known for its relaxed, fun atmosphere. Take a seat at the bar, grab a table, or enjoy the patio. We always ensure you will have the best time! If not, we will promise to make it up to you. Visit us today!

Happy National Margarita Day!

When someone asks what your favorite holiday is, you probably think of Christmas or Halloween. Did you know that there are actually over 1,500 holidays celebrated in the United States? Our favorite holiday is one that is often overlooked… and we have no idea why. It's National Margarita Day!

National Margarita Day is the best time of year! It’s the perfect excuse for day drinking and going out with your friends. Whether you’re team frozen or team rocks, we can all agree that a margarita never disappoints.

Margarita at Costa Pacifica

History of Margarita Day

National Margarita Day always falls on February 22nd. Why does this epic day fall in the middle of the winter season? Who wants to drink a frozen alcoholic beverage when it’s cold out? We have no idea, but in San Antonio, Texas, margaritas go with every season.

Margaritas are considered the most common tequila-based cocktail served in the U.S. and can be enjoyed on the rocks or frozen. It is made from tequila, triple sec, and lime juice. The best margaritas are made with freshly squeezed lime juice. Dress your rim in salt, sugar, chili powder, or go naked!

Who can we toast to and thank for the margarita? Unfortunately, too many people have tried to take credit for this delicious cocktail, so we can’t really say. You can check out our last margarita blog and use your detective skills to pinpoint who you believe is the true cocktail creator.


Celebrate National Margarita Day at Costa Pacifica in San Antonio, Texas

If you live in San Antonio, you are lucky enough to celebrate margarita day with the perfect pairing… authentic delicious Mexican food! With so many choices in town to choose from, there are a few things worth considering when figuring out where to head out to.

  1. Best Margarita Special
  2. Best Location
  3. Best Food
  4. Best Environment

With all of that in mind, here is how Costa Pacifica is making National Margarita Day extra special.

Costa Pacifica Mexican-Style Seafood Restaurant

At Costa Pacifica, we view margaritas as much more than a menu item. Margaritas are our #1 drink of choice when it’s time to kick your feet up and unwind. Plus, we are known for having some of the best margaritas in San Antonio, Texas!

If you’re a local or a tourist, Costa Pacifica should be on your list of restaurants to try. Located in the Stone Oak area, you won’t find any restaurant more traditional than us! Plus, there's something new to look forward to every day of the week. Visit Costa Pacifica today!

5 Reasons to Celebrate Sunday Funday at Costa Pacifica

To many people in San Antonio, Sundays are known best for brunch or day drinking. At Costa Pacifica, we know the best cure for Saturday night’s hangover. It definitely doesn’t start with waking up at 9 AM to make it to brunch before all the best drink specials end. That’s why we created CruDomingos, or as we call it… Hangover Sundays.

What’s the easiest way to get rid of a hangover? Sleep it off in the morning, and then take the hair of the dog. We have 10 reasons why Costa Pacifica is the place to be in San Antonio, TX, every Sunday!

1. Get some guilt-free extra shut-eye

After a long night out on a Saturday, you deserve to sleep in on Sunday! (We’re not morning people either.) That doesn’t mean the party has to end just yet, though! Sunday Funday doesn’t start until 5 pm, so you won’t miss out on the best party of the weekend!

2. Late drink specials

Most restaurants don’t have drink specials around dinner time, but we do! We can’t have a Sunday Funday party without mimosas on special. Don’t worry, you can still enjoy all your other favorites. Check out our Sunday Funday specials below, valid on Sundays 5pm-10pm.

3. Enjoy live music

If you know Costa Pacifica, you know we like to party! You can’t have a party without awesome music! We bring out some of the hottest DJs to our Sunday Funday party. We know you may feel weird clubbing on the patio of a restaurant, but we stick to chill lounge-style music. Feel free to dance if you want to! Most of our guests prefer to jam out in their seats over a variety of delicious food and refreshing cocktails.

4. Spend time with your closest friends and family

There’s no denying that alcohol brings people together. Even scientific research studies have found that alcohol makes people friendlier - as long as you’re drinking safe and don’t go over your limit! In many cultures, dinner is an important event for families to get together. Gather your family and friends, and create memories together around the table at Costa Pacifica.

5. Feel the breeze on the patio

Unlike other bars and restaurants, we have fans on our patio! Don’t worry about it being too hot to sit outside. You’ll enjoy a nice natural breeze and cool air from our fans. With a nice view of the green Sonterra golf course, you won’t find an ambience like this anywhere else in San Antonio. Plus, once the sun sets, we’ll turn on our dangling lights and it’ll feel like you’re partying on the Pacifica Coast.

Psssttt... Want in on our hidden secret? We have a small hangout area on the back of the building! Once you’re on the patio, walk behind the bar and you’ll find comfortable chairs to lounge on with a view of the golf course. Order from the bar, take your drink with you to our secret hideout, and relax!

About Costa Pacifica

Costa Pacifica is a Mexican-Seafood restaurant in San Antonio, Texas, near Stone Oak. How do you know the food is truly authentic? The owners, Tommy and Moris, are from Mexico and brought Chef Chuy with them to San Antonio. Chef Chuy was born in the coastal town of Mazatlan, Mexico, and traveled around Mexico as a chef. If there is anyone who knows how to make traditional Mexican-style Seafood, it’s Chef Chuy!

You can read all the reviews online to find out what people think of us. The best way to find out just how fresh we are is to come in and try us! There’s a party every day of the week at Costa Pacifica. Check it out for yourself!

Party Every Day at Costa Pacifica

“Where do you want to eat?” “Hmm… I don’t know. Where do you want to eat?”

It’s always tough deciding where to go out to eat. Nowadays, there are restaurants on every corner. With so many places to choose from in San Antonio, it can be hard to narrow the decision down to just one restaurant! There are a few things we can all agree on when it comes to restaurants… everyone loves delicious food, great food and drink prices, and live entertainment! Luckily, Costa Pacifica has all of that (and more) right here in San Antonio, TX!

If you’ve ever been to Costa Pacifica, you may have come for the happy hour or for the fresh Mexican-style seafood, but there is so much more you’re missing out on. If you haven’t been to Costa Pacifica, you haven’t found your favorite restaurant yet! Here is what’s going on every day of the week at Costa Pacifica.

Sunday: Sunday Funday with a Live DJ

Sunday may be the start to a new week, but it doesn’t have to be boring! Don’t finish the weekend fun on Saturday. Keep the party going, and celebrate Sunday Funday at Costa Pacifica! When you’re out until the early hours of the morning after Saturday night, you probably won’t want to wake up early for Sunday brunch. We don’t blame you! Join us for “Cru-domingos” – better known as “Hangover Sundays.” From 4 pm – 8 pm, we will be serving up Sunday specials: mimosas, micheladas, margaritas, and ceviche! Plus, DJ Daniel Guti will be playing your favorite tunes outside on the patio at 5 pm. End your weekends with us!

Monday: All Day Happy Hour

Nope – you didn’t read that wrong. Got a case of the Mondays? You can enjoy happy hour all day long every Monday and Tuesday at Costa Pacifica! Once we open our doors at 11 AM, you’ll be able to enjoy the best food and drink specials in San Antonio until we close! Margaritas for just $2.99, wine for $3.50, and bottled beer for just $2.99 – just to name a few. Some of our favorite food items on the happy hour menu are the Chicken Fried Rice, Tuna Carpaccio, and Jalapeno Ceviche. Check out the complete happy hour menu below!

Tuesday: All Day Happy Hour

If you thought we were saving all the fun just for Monday, you thought wrong! We make sure the fun keeps on going with all day long happy hour every Tuesday! Cheers!

Wednesday: Happy Hour

Happy hump day! Happy hour returns to its normal hours from 3 pm – 7 pm, but don’t worry, we will still be serving up the hottest specials by the time you get off work. Gather all your favorite coworkers because drinks and good company are a great way to get through the week.

Thursday: Karaoke and Happy Hour

Celebrate Throwback Thursday by singing your favorite tunes from back in the day! Happy hour is from 3 pm – 7 pm, followed by karaoke! Pre-game for your big break behind the microphone – drinks are the cure to stage fright. You never know who will be watching! Don’t forget to invite all of your friends out because karaoke is always better in a group!

Friday: Live Music and Happy Hour

What pairs best with food and drinks? Live music! Make sure you stick around after happy hour because the live entertainment starts at 8 pm. Come early for the drinks, and stay late for the music!

Saturday: Live Music

If you want to enjoy a chill Saturday evening, spend it at Costa Pacifica! Live music starts at 8 pm. We are the place to be, whether you’re looking to pre-game before your night on the town or looking for a relaxing spot with good vibes.

All the Fun is at Costa Pacifica

It’s a party every day right here in San Antonio at Costa Pacifica. If you ever need a reason to go out on the town, the party always starts with us! Plus, we are going to be debuting $5.95 Jumbo House Margaritas all summer long, starting this June! Mark your calendars. What’s more refreshing than a margarita to cool you off from the Texas heat? All the fun is at Costa Pacifica!

The Man, The Myth, The Margarita

Here in San Antonio, TX, the most beloved alcoholic beverage is the margarita. And if we’re being honest… have you ever met a margarita you haven’t liked? Even local fast food restaurants serve up margaritas because they understand their clientele’s needs. Have you ever wondered how margaritas became so popular? We’re here to tell you how it all started!

The Man Behind the Marg

This cocktail was invented by one… maybe two… maybe ten… who knows how many people actually. The stories of how this delicious cocktail came to be are endless. People from all over have tried to take responsibility of creating the drink, but who is the true brains behind the taste?

To be honest, it could’ve been invented by multiple people. Back in the 1930s, Tequila Sidecars were fairly popular. All you had to do was add a little bit of lime juice, and you could have said you created the margarita! We can also take a look at another popular drink, Tequila Daisy Cocktail. This drink was made with tequila – of course – lime and grenadine. Do you know what the Spanish word for “daisy” is? You guessed it… margarita! The margarita could’ve easily been a spin off of the Tequila Daisy Cocktail.

Now that you know a little bit of the background, here are some of the most popular stories from possible creators of the margarita.

Contender #1: Carlos “Danny” Herrera

Carlos has the most famous story of all the tales told from back in 1938. Carlos owned a restaurant in Mexico, Rancho La Gloria, and was serving Ziegfeld showgirl Marjorie King. Zing was allergic to all types of liquor – except tequila. However, she didn’t like the taste of the alcohol and put Carlos up to the task. Carlos decided to mask the flavor with sugar and lime, and the margarita was born!

Or was it…? Let’s look at the next nominee.

Contender #2: Margaret (Margarita) Sames

Margaret was a Dallas, Texas socialite and was hosting a house party in Acapulco in 1948. Rumor has it that even Tommy Hilton was in attendance. Margaret began whipping up some cocktails and created this tangy concoction. Hilton loved it so much that he decided to add it to the drink menu in his hotels. We call the drink margarita, because it is the Spanish version of Margaret. We find this story to be much less believable, but it’d make for a pretty great television commercial!

Contender #3: Francisco “Pancho” Morales

On July 4, 1942, Pancho was working at a bar called Tommy’s Place near El Paso. A customer approached him and asked him to make a Magnolia, but Pancho had no idea how to make it. Pancho decided to just throw something together and hope the customer would enjoy. As it turns out, the customer loved it, and the margarita was born! The LA Times wrote, “over the years, several people claimed to have invented the drink; but Mexico’s official news agency Notimex and many experts say that Morales has the strongest claim.”

How Popular are Margaritas?

In 2008, margaritas accounted for 18% of all mixed drink sales and was the most commonly ordered alcoholic beverage. With so many different flavors and varieties to choose from, there’s something for everyone’s palate! Chili rim, sugar, or salt? Frozen or on the rocks? From strawberry to mango chamoy to cucumber and more, the possibilities are endless.

Fun Fact: The world’s very first frozen margarita machine was invented right here in Texas! A Dallas man and restaurant owner, Mariano Martinez, came up with the creation in 1971 to make the margarita-making process even easier. Martinez and his friend converted a soft-serve ice-cream machine into a large-scale margarita maker. Today, you can view his original margarita machine at the Smithsonian’s National Museum of American History.

Enjoy Award-Winning Margaritas at Costa Pacifica

If you’re looking for the best ‘ritas in town, you MUST go to a Mexican restaurant – and not your regular Tex-Mex spot. Costa Pacifica is as traditional as it gets. Even our chef and owners came all the way to San Antonio from Mexico! You won’t find original Mexican-style flavors elsewhere… go ahead and try!

Our customers love our margaritas, but let the ‘ritas speak for themselves. Stop on by for all-day happy hour every Monday and Tuesday. Margaritas start at just $2.99! Check out our happy hour menu here:

Uncorking “Happy Hour”

Happy Hour at Costa Pacifica

Nothing makes a working adult happier than hearing the words “happy hour.” No adult is more disappointed than when the clock strikes the end of happy hour. Where else can you go where you could find a $3 margarita and half-priced appetizers? Good luck with that one! We have managed to find time in our busy lives for this great event, so let’s take a step back to figure out how happy hour came to be.

We can thank the military for creating happy hour – specifically the U.S. Navy! In 1914, the first happy hour social was coordinated by a group of “home makers” on the U.S.S. Arkansas. Back then, happy hours were called “smokers,” and they were a little more innocent. These smokers lasted several hours for three nights out of the week and were created to entertain the crew. They had picture shows, singers, and boxing matches, rather than half priced drinks – but there was still plenty of alcohol. The Navy issued General Order 99 near the end of June of 1914, ending consumption of alcoholic beverages on or near any navy vessel or navy station. The happy hours continued, but they got a little less… happy.

The Prohibition era brought happy hours off the ships and into the city – except for the 13 years that everyone had to quit drinking because of the Volstead Act. Just kidding – that’s just absolutely ridiculous! Everyone would just drink at home before going out to dinner (today, we call this pre-gaming) or they would visit underground speakeasies. In fact, people would call the time drinking before dinner “happy hour.” So, maybe this wasn’t an official happy hour, but it most certainly led to it! In 1933, the 18th Amendment put an end to the Prohibition era, and people could enjoy their drinks out in public once again.

Between the 40’s and 50’s, bars began to offer discounted drinks – no doubt owing to some post WWII-revelry and the “normalization” of work-home life for newly re-settled Americans. Back in the day, people still took their discounts very seriously. One Valley tavern said they used to have a stampede of people at their happy hour between 5 p.m. and 6 p.m.

During the mid-60’s, we saw more and more bars begin to advertise happy hours. At this time, drinking had already become an after-work activity. A professor at Boston University School of Medicine found “people drank about a third more back in the '50s and '60s than they did in '70s up to 2004."

Before we go any further into the American happy hour, we should mention the French origins because some might argue that the French are responsible. In the late 19th century, France had a wine shortage, and the French began to turn to spirits – mostly absinthe. People would go drink in bistros and bars when they got off work around 5 o’clock. They would call this “l’heure verte” or the “green hour,” but they didn’t even offer drink discounts at that time. However, the idea of social drinking before dinner was still there.

Back to the states! Between the 70’s and 80’s, bars and restaurants around the nation began to offer “Happy Hour,” where people could come take advantage of drink specials. In 1984, Massachusetts was the first state to ban happy hour. They hoped this would help decrease drunk driving incidents, and more states quickly began to follow the movement.

Today, many people would consider happy hour a way of life. People are constantly searching for the best happy hour deals around town. In fact, reverse happy hours are growing popular because people can come back later to enjoy the discounted drinks! When some people get off work at 6 p.m., it can be hard to catch happy hour because most drink specials end at 6 p.m. or 7 p.m. Even though happy hour was created because of the working class, most happy hours begin when we are still at work! This means we only have about 1 to 2 hours to relax and enjoy our drinks after work.

That might be true, unless you plan to visit Costa Pacifica! We have one of the best happy hours in San Antonio. If you think we’re being biased, just check our happy hour menu! We have all-day long happy hours on Mondays and Tuesdays. So, even if you’re working late, we’ll be saving a $3 margarita just for you.

If it’s one of those days where you really need a drink, come by Costa Pacifica, kick your feet up, and enjoy a cold one. We have a variety of food items for $5.99 and drinks start at just $2.99! Visit our website to view our food and drink specials.

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Available for a Limited Time Only!